MADE PR was tasked with putting together a national comprehensive PR campaign to launch Timbuk2’s collaboration with designer and philanthropist, Phoebe Dahl. The collaboration featured a versatile women’s travel bag, The Jet Set Pack, designed in partnership with Timbuk2, and showcased an elevated look for the iconic San Francisco-based bag company. MADE PR planned and executed a PR plan that included an intimate NYC media dinner at Freemans, a media and influencer happy hour at the Timbuk2 Abbot Kinney storefront, top-tier national influencer seeding and media outreach. Upon launch, the bag immediately sold out and continues to do so. The Timbuk2 Jet Set Pack was featured in Travel + Leisure, Bustle, The Zoe Report, Robb Report and Fast Company, and more.