California Olive Ranch Targeted Influencer Program
In order to develop authentic brand ambassadors for California Olive Ranch, MADE PR created a targeted national influencer program, securing two influencer partners and two chef partners to attend California Olive Ranch’s annual harvest tour. Partners included: Sara Forte of Sprouted Kitchen and Bri Emery of Design Love Fest, along with Chef Jessica Koslow of Sqirl and Chef Camille Becerra from NYC. MADE worked with each partner to highlight California Olive Ranch’s harvesting process via their respective blogs and social channels.
As a result, MADE PR developed and fostered strong relationships and today, each individual is a true champion of the brand. California Olive Ranch garnered 6.5M social impressions from the three day trip to harvest, surpassing our KPI of 5M impressions by 1M. In addition, we secured media coverage on Chef Camille’s trip in The Cut.