MADE PR collaborated with California Olive Ranch to creatively bring to life the brand’s “Made Right, Here” brand campaign. This PR campaign included partnerships with like-minded brands in a variety of targeted regional markets across the country. In each city, MADE PR collaborated with partners on an event and social campaign that helped drive awareness to the mutual commitment to locally crafted products that emphasize process, tradition, technique and care. The campaign allowed California Olive Ranch to speak to regional consumers in a authentic, creative, out-of-the-box way and drive awareness to regional retailers. Partners included Fort Point Beer (San Francisco), FIG + YARROW (Denver), Pigeon Toe Ceramics (Portland), Raleigh Denim (Raleigh) and P.F. Candle Co. (Los Angeles). This PR initiative garnered over 53.3M impressions, including hundreds of new brand loyalists in key regional markets, regional press coverage and solidified California Olive Ranch’s commitment to locally crafted goods.