MADE PR offers handcrafted communications for handmade goods and carefully curated experiences. We tailor each campaign to suit your brand’s needs. We know how you set your brand apart from the rest. We connect you and your brand with the media and ignite the conversation.

Most importantly, MADE PR gets results.

Strategic Planning

Competitive research and analysis.
Creative branding and direction.
Defined communication and targeted media audience.

Media Relations

Engaging press kits.
Impactful media pitches and press releases.
Trade, consumer, and blogger media outreach.
Product placement.


Turnkey event management, including openings, product and retail store launches, and trade, media and influencer events.

Influencer Relations

Spokesperson procurement.
Strategic partnerships and collaborations.
Influencer programs.

Social Media

Strategic content development, including video and photo campaigns.
Drive conversation across multiple platforms.
Audience growth.

Defne Crowe, Founder

Defne founded MADE PR to provide meaningful and personalized public relations to new and established brands. With a drive to build something different than what is already available in the communications agency world, she immerses herself into each and every brand she works with, collaborating with her clients at nearly every level. As a result, she has established herself as a trusted brand counselor and communications partner to a portfolio of leading consumer brands.

Monica Powers, Account Manager

Monica brings a wealth of communications knowledge and expertise to the table. With many years of hospitality PR experience in her back pocket, she brings bright ideas and smart strategies to MADE’s portfolio of clients. As the “opening guru,” she regularly works alongside the most stylish retailers and restaurants and knows how to authentically integrate into a new market with her eyes closed. Monica prides herself on understanding ins and outs of the ever-evolving media landscape in San Francisco, New York and beyond.

Layla Crater, Account Coordinator

Layla joined the team after working in the restaurant and food industry for 10 years in many different capacities, both on the floor, behind the bar, and in office administration roles. As an integral team member for MADE’s fashion clients, her experience provides invaluable insight when strategizing newsworthy initiatives. It is second nature for Layla to be abreast of what is hip and happening in the beer, fashion and restaurant scene, and she’s likely friends with that blogger you follow incessantly on Instagram.

Samantha Richards, Account Coordinator

Sam joined MADE after starting her career in Palo Alto at a Venture Capital firm and later becoming a Stylist for a tech-based fashion start-up in San Francisco. She graduated from UC Davis where she studied English and Textiles & Clothing. This unique background gives MADE a strong understanding of how a business works and securing results that impact the bottom line. Her passion for life and travel has provided her with a creative outlook that makes her a great fit at MADE.


2700 19th St.
Suite B
San Francisco, CA 94110